For this Project i was assigned to design and create 3 new Lucozade Labels for their YES! Campaign. I was supposed to create 3 labels for 3 different companies/Charities aimed at younger people, these Charities are Young minds, Frank and The Brook. I first did some Research into each of the charities i learnt what they stood for and what they did and created a few mood boards of images for inspiration. After doing my Research i started my Ideas generation using keywords to Describe each charity and developed further ideas from them.
My ideas Generation went well and i had an exact idea of what I intended to do almost instantly and had no other problems with the ideas i had chosen. For each image i decided to use a portrait shoot with Visual effects added to the face and or body of the people in it Drawing inspiration from my previous research into Photoshop Edits before.
When shooting the images i managed to get 2 done fairly quickly and edited but the last one took a while to do because of other work i had slowing me down. I captured the final image of a girl sniffing ''cocaine'' next to a coke can but i ended up losing the image by accident and so was forced to Change The Drug idea by using an image from one of my other assignments due to time Restrictions. Also I did the Screenshots of process after i had completed the labels themselves and had lost one of my images and so i was only manage to show the process of 2 out of 3.
In the end the final products Fit my original intentions very loosely but still fit nonetheless. i feel like they would work for the intended audience as they are unusual and eye catching and can be possibly relateable to a younger audience. If i iwas to do this project again i would pay more attention to my time management and focus a lot more on editing, My ideas were a bit simplistic and i thought that maybe they could have had a bit more editing on them but all in all i feel like they work.
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