Lucozade Label Attractor Evaluation

For this Project i was assigned to design and create 3 new Lucozade Labels for their YES! Campaign. I was supposed to create 3 labels for 3 different companies/Charities aimed at younger people, these Charities are Young minds, Frank and The Brook. I first did some Research into each of the charities i learnt what they stood for and what they did and created a few mood boards of images for inspiration. After doing my Research i started my Ideas generation using keywords to Describe each charity and developed further ideas from them.

My ideas Generation went well and i had an exact idea of what I intended to do almost instantly and had no other problems with the ideas i had chosen. For each image i decided to use a portrait shoot with Visual effects added to the face and or body of the people in it Drawing inspiration from my previous research into Photoshop Edits before.

When shooting the images i managed to get 2 done fairly quickly and edited but the last one took a while to do because of other work i had slowing me down. I captured the final image of a girl sniffing ''cocaine'' next to a coke can but i ended up losing the image by accident and so was forced to Change The Drug idea by using an image from one of my other assignments due to time Restrictions. Also I did the Screenshots of process after i had completed the labels themselves and had lost one of my images and so i was only manage to show the process of 2 out of 3.

In the end the final products Fit my original intentions very loosely but still fit nonetheless. i feel like they would work for the intended audience as they are unusual and eye catching and can be possibly relateable to a younger audience. If i iwas to do this project again i would pay more attention to my time management and focus a lot more on editing, My ideas were a bit simplistic and i thought that maybe they could have had a bit more editing on them but all in all i feel like they work.

HA2 - Task 6 Production Process Screenshots

HA3 - Task 2 Reseach

Digital Manipulation and poster Design

I chose all of the images because i reall like the way that the faces are morphed and i think i will be using similair sort of styles in my label artwork

Frank Label

Hip Hop Shakespeare Evaluation

For this project I was assigned to Create Vector illustrated images of Romeo + Juliet with a modern twist as Though I had been commissioned by the company Hip Hop Shakespeare. I first did Research into The hip hop Shakespeare company and then into romeo and juliet to get a good feel of what i was going to design. I first created a Schedule to be able to manage my time correctly and then i started my ideas generation of what i was specifcally going to illustrate in each image.

After i had Started illustrating my images i chose a very detailed image for my first illustration and so it took a lot of time for me to get everything to a point that i felt was complete and even then i didnt like the way it looked but i just really didnt care anymore as long as it was finished. For my next Few images i decided it would be best to keep it simple and effective and in parts instead of using massive full pictures because it would take a lot longer to illustrate everything. I really didnt have the energy and effort to go into a lot of detail and i believe this shows in my illustrations, but i genuinely dont even care as long as everything is there and finished that's all i wanted.

Most of my illustrations have a few screenshots of the process of tracing and placement however i forgot to get some for 1 illustration but had unfortunately lost the original file and so could not go back and get images of the creative process without having to Re do the entire thing from scratch, something i did not have the time or effort for.

If i was to redo this Project  i would manage my time more effectively so i had enough time to go into detail and colour the images in instead of having sloppy plain and boring images with no effort placed into them. i feel my work was very rushed but completed nonetheless and i know i should care a bit more about the overall aesthetic of the illustration but i just dont have the time.

Hip Hop Shakespeare illustrations

Here is The photoshop mock up of the images i will use

i first traced one of the patterned frames of the fences and then just copied and fixed any missing bits

Here is my First Trace


Here is my mock up for the Gang war

After first Tracing around the sign post and first Silhouette using the pen tool i used the type tool for the names on the sign

I then copied the sign, flipped it over and changed the text on the sign

Here is the Trace, i left the road out because it didnt look right

Here is the photosghop mockup for Tybalts Death

Here is the final image

Here is the mockup for Exile

I first Traced basically over the man in shame then deleted the image behind the tracing

Here is the final image I drew the sign myself using the pen tool

This is the mockup for juliets ''death''

I first trached the woman and then the rest of the images after lining them up correctly

This is the final image

Here is the mockup for the church death

After outlining the man i outlined the cross and then copied and pasted it

After outlining the basic cross i outlines one of the sticky out bits and then copied and pasted and moved around to where needed

This is the final image